Journal of Advertising,volume 32,issue 2  (06-2003)

Period of time： 2003年2期

Publisher： M. E. Sharpe Inc

Founded in： 1972

Total resources： 3

ISSN： 0091-3367

Subject： C91 Sociology

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Journal of Advertising,volume 32,issue 2

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From the Editor

By Laczniak Russell N. in (2003)

Journal of Advertising,volume 32,issue 2 , Vol. 32, Iss. 2, 2003-06 , pp. 5-5

M. E. Sharpe Inc

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Account Planners' Views on How Their Work Is and Should Be Evaluated

By Morrison Margaret A.,Haley Eric in (2003)

Journal of Advertising,volume 32,issue 2 , Vol. 32, Iss. 2, 2003-06 , pp. 7-16

M. E. Sharpe Inc

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And Now, A Word from Our Sponsor—A Look at the Effects of Sponsored Content and Banner Advertising

By Becker-Olsen Karen L. in (2003)

Journal of Advertising,volume 32,issue 2 , Vol. 32, Iss. 2, 2003-06 , pp. 17-32

M. E. Sharpe Inc

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On the Use of Time Expressions in Promoting Product Benefits—The Metaphoric and the Literal

By Spears Nancy in (2003)

Journal of Advertising,volume 32,issue 2 , Vol. 32, Iss. 2, 2003-06 , pp. 33-44

M. E. Sharpe Inc

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Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables—The Case of China

By Zhou Nan,Zhou Dongsheng,Ouyang Ming in (2003)

Journal of Advertising,volume 32,issue 2 , Vol. 32, Iss. 2, 2003-06 , pp. 45-54

M. E. Sharpe Inc

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Party Bias in Political-Advertising Processing—Results from an Experiment Involving the 1998 Taipei Mayoral Election

By Chang Chingching in (2003)

Journal of Advertising,volume 32,issue 2 , Vol. 32, Iss. 2, 2003-06 , pp. 55-67

M. E. Sharpe Inc

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Total 6 item(s)