Publisher: M. E. Sharpe Inc
Founded in: 1972
Total resources: 3
E-ISSN: 1557-7805
ISSN: 0091-3367
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Advertising
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By Lancaster Alyse R.,Lancaster Kent M. in (2003)
Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp.When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor
By Cline Thomas W.,Altsech Moses B.,Kellaris James J. in (2003)
Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp.By Lepkowska-White Elzbieta,Brashear Thomas G.,Weinberger Marc G. in (2003)
Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp.Firing Advertising Agencies - Possible Reasons and Managerial Implications
By Kulkarni Mukund S.,Vora Premal P.,Brown Terence A. in (2003)
Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp.The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory
By Lowrey Tina M.,Shrum L. J.,Dubitsky Tony M. in (2003)
Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp.By Ruth Julie A.,Simonin Bernard L. in (2003)
Journal of Advertising , Vol. 32, Iss. 3, 2003-10 , pp.On the Use of Time Expressions in Promoting Product Benefits—The Metaphoric and the Literal
Journal of Advertising , Vol. 32, Iss. 2, 2003-06 , pp.By Laczniak Russell N. in (2003)
Journal of Advertising , Vol. 32, Iss. 2, 2003-06 , pp.