PSYCHOLOGY & MARKETING,volume 742-6046,issue 11  (11-2015)

Period of time： 2015年11期

Publisher： John Wiley & Sons Inc

Founded in： 1984

Total resources： 40

E-ISSN： 1520-6793|742-6046|11

ISSN： 0742-6046

Subject： F Economic

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PSYCHOLOGY & MARKETING,volume 742-6046,issue 11

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The Paradox of a Warranty: Can No Warranty Really Signal Higher Quality?

PSYCHOLOGY & MARKETING,volume 742-6046,issue 11 , Vol. 742-6046, Iss. 11, 2015-11 , pp. 1049-1060

John Wiley & Sons Inc

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A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

PSYCHOLOGY & MARKETING,volume 742-6046,issue 11 , Vol. 742-6046, Iss. 11, 2015-11 , pp. 1061-1078

John Wiley & Sons Inc

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The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor

PSYCHOLOGY & MARKETING,volume 742-6046,issue 11 , Vol. 742-6046, Iss. 11, 2015-11 , pp. 1079-1097

John Wiley & Sons Inc

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When Stress Frustrates and When It Does Not: Configural Models of Frustrated versus Mellow Salespeople

PSYCHOLOGY & MARKETING,volume 742-6046,issue 11 , Vol. 742-6046, Iss. 11, 2015-11 , pp. 1098-1114

John Wiley & Sons Inc

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Market Mind Games, by DeniseSchull. McGraw‐Hill, 2012.

PSYCHOLOGY & MARKETING,volume 742-6046,issue 11 , Vol. 742-6046, Iss. 11, 2015-11 , pp. 1115-1116

John Wiley & Sons Inc

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Total 5 item(s)