A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|742-6046|11|1061-1078

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.742-6046, Iss.11, 2015-11, pp. : 1061-1078

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Abstract