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Period of time: 2015年2期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 117
ISSN: 0265-1335
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
International Marketing Review,volume 12,issue 2
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International branding: demand- or supply-driven opportunity?
By Chernatony Leslie de,Halliburton Chris,Bernath Ratna in (1995)
International Marketing Review,volume 12,issue 2 , Vol. 12, Iss. 2, 1995-02 , pp.![](/images/ico/ico5.png)
The development of the Eurobrand
By Littler Dale,Schlieper Katrin in (1995)
International Marketing Review,volume 12,issue 2 , Vol. 12, Iss. 2, 1995-02 , pp.![](/images/ico/ico5.png)
By Diamantopoulos A,Schlegelmilch B.B.,Preez J.P. Du in (1995)
International Marketing Review,volume 12,issue 2 , Vol. 12, Iss. 2, 1995-02 , pp.