Lessons for pan-European marketing? The role of consumer preferences in fine-tuning the product-market fit

Author： Diamantopoulos A   Schlegelmilch B.B.   Preez J.P. Du  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.12, Iss.2, 1995-02, pp. : 38-52

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