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Period of time: 2015年3期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 117
ISSN: 0265-1335
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
International Marketing Review,volume 24,issue 3
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Understanding international branding: defining the domain and reviewing the literature
By Whitelock Jeryl,Fastoso Fernando in (2007)
International Marketing Review,volume 24,issue 3 , Vol. 24, Iss. 3, 2007-06 , pp.![](/images/ico/ico5.png)
Global branding, country of origin and expertise: An experimental evaluation
By Pecotich Anthony,Ward Steven in (2007)
International Marketing Review,volume 24,issue 3 , Vol. 24, Iss. 3, 2007-06 , pp.![](/images/ico/ico5.png)
An investigation of global versus local online branding
By Murphy Jamie,Scharl Arno in (2007)
International Marketing Review,volume 24,issue 3 , Vol. 24, Iss. 3, 2007-06 , pp.![](/images/ico/ico5.png)
Global brand communities across borders: the Warhammer case
By Cova Bernard,Pace Stefano,Park David J. in (2007)
International Marketing Review,volume 24,issue 3 , Vol. 24, Iss. 3, 2007-06 , pp.![](/images/ico/ico5.png)
How cultural differences in uncertainty avoidance affect product perceptions
By Lee Julie Anne,Garbarino Ellen,Lerman Dawn in (2007)
International Marketing Review,volume 24,issue 3 , Vol. 24, Iss. 3, 2007-06 , pp.![](/images/ico/ico5.png)
Revitalising suffering multinational brands: an empirical study
By Andrews Melanie,Kim Daekwan in (2007)
International Marketing Review,volume 24,issue 3 , Vol. 24, Iss. 3, 2007-06 , pp.