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International Journal of Retail & Distribution Management, Vol. 39, Iss. 8, 2011-06 ,pp. : 598-618

Emerald Group Publishing Ltd

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Beyond "halo": the identification and implications of differential brand effects across global markets

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Brand communities: loyal to the community or the brand?

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European Journal of Marketing, Vol. 47, Iss. 1-2, 2013-02 ,pp. : 93-114

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How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries

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International Marketing Review, Vol. 27, Iss. 5, 2010-09 ,pp. : 519-540

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Role of content strategy in social media brand communities: a case of higher education institutes in India

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