Period of time: 2014年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 123
ISSN: 0736-3761
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Consumer Marketing,volume 20,issue 4
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Misplaced marketing: Mismanagement of misfocused trade association leaders
By Rotfeld Herbert Jack in (2003)
Journal of Consumer Marketing,volume 20,issue 4 , Vol. 20, Iss. 4, 2003-07 , pp.Customer loyalty and customer loyalty programs
By Uncles Mark D,Dowling Grahame R,Hammond Kathy in (2003)
Journal of Consumer Marketing,volume 20,issue 4 , Vol. 20, Iss. 4, 2003-07 , pp.Parent-child communications about consumption and advertising in China
By Chan Kara,McNeal James U in (2003)
Journal of Consumer Marketing,volume 20,issue 4 , Vol. 20, Iss. 4, 2003-07 , pp.The effect of consumer-based brand equity on firms' financial performance
By Kim Hong-bumm,Kim Woo Gon,An Jeong A in (2003)
Journal of Consumer Marketing,volume 20,issue 4 , Vol. 20, Iss. 4, 2003-07 , pp.The effect of attitude and perception on consumer complaint intentions
By Kim Chulmin,Kim Sounghie,Im Subin,Shin Changhoon in (2003)
Journal of Consumer Marketing,volume 20,issue 4 , Vol. 20, Iss. 4, 2003-07 , pp.