Period of time: 2014年2期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 123
ISSN: 0736-3761
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Consumer Marketing,volume 21,issue 2
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Endowed faculty chairs are a waste of money (except mine)
By Rotfeld Herbert Jack in (2004)
Journal of Consumer Marketing,volume 21,issue 2 , Vol. 21, Iss. 2, 2004-02 , pp.Promoting brand benefits: the role of consumer psychographics and lifestyle
By Orth Ulrich R,McDaniel Mina,Shellhammer Tom,Lopetcharat Kannapon in (2004)
Journal of Consumer Marketing,volume 21,issue 2 , Vol. 21, Iss. 2, 2004-02 , pp.What makes mavens tick? Exploring the motives of market mavens' initiation of information diffusion
By Walsh Gianfranco,Gwinner Kevin P,Swanson Scott R in (2004)
Journal of Consumer Marketing,volume 21,issue 2 , Vol. 21, Iss. 2, 2004-02 , pp.Patronage motives of mature consumers in the selection of food and grocery stores
By Moschis George,Curasi Carolyn,Bellenger Danny in (2004)
Journal of Consumer Marketing,volume 21,issue 2 , Vol. 21, Iss. 2, 2004-02 , pp.Strategies for influencing parental decisions on food purchasing
Journal of Consumer Marketing,volume 21,issue 2 , Vol. 21, Iss. 2, 2004-02 , pp.An assessment of supermarket loyalty cards in one major US market
By Bellizzi Joseph A,Bristol Terry in (2004)
Journal of Consumer Marketing,volume 21,issue 2 , Vol. 21, Iss. 2, 2004-02 , pp.