Promoting brand benefits: the role of consumer psychographics and lifestyle

Author: Orth Ulrich R   McDaniel Mina   Shellhammer Tom   Lopetcharat Kannapon  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.21, Iss.2, 2004-02, pp. : 97-108

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Abstract