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Period of time: 2014年7期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 123
ISSN: 0736-3761
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Consumer Marketing,volume 21,issue 7
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By Pitta Dennis A,Laric Michael V in (2004)
Journal of Consumer Marketing,volume 21,issue 7 , Vol. 21, Iss. 7, 2004-07 , pp.![](/images/ico/ico5.png)
The demand chain as an integral component of the value chain
By Walters David,Rainbird Mark in (2004)
Journal of Consumer Marketing,volume 21,issue 7 , Vol. 21, Iss. 7, 2004-07 , pp.![](/images/ico/ico5.png)
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Customer value-chain involvement for co-creating customer delight
By Mascarenhas Oswald A,Kesavan Ram,Bernacchi Michael in (2004)
Journal of Consumer Marketing,volume 21,issue 7 , Vol. 21, Iss. 7, 2004-07 , pp.![](/images/ico/ico5.png)
By McEachern Morven G,Schröder Monika J.A. in (2004)
Journal of Consumer Marketing,volume 21,issue 7 , Vol. 21, Iss. 7, 2004-07 , pp.![](/images/ico/ico5.png)
Maintaining positive returns in the value and supply chain: applying tomorrow's marketing skills
By Pitta Dennis A,Franzak Frank J,Little Michael W in (2004)
Journal of Consumer Marketing,volume 21,issue 7 , Vol. 21, Iss. 7, 2004-07 , pp.