Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh-meat sector

Author： McEachern Morven G   Schröder Monika J.A.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.21, Iss.7, 2004-07, pp. : 497-509

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