Identifying Millennials' key influencers from early childhood: insights into current consumer preferences

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.29, Iss.2, 2012-03, pp. : 146-155

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Identifying key factors affecting consumer purchase behavior in an online shopping context

By Park Chung-Hoon Kim Young-Gul

International Journal of Retail & Distribution Management, Vol. 31, Iss. 1, 2003-02 ,pp. : 16-29

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Wine label design and personality preferences of millennials

By Elliot Statia Barth J.E. (Joe)

Journal of Product and Brand Management, Vol. 21, Iss. 3, 2012-05 ,pp. : 183-191

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Branding consumer goods: insights from theory and practice

By Kohli Chiranjeev

Journal of Consumer Marketing, Vol. 14, Iss. 3, 1997-03 ,pp. : 206-219

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer confusion proneness: insights from a developing economy

By Tjiptono Fandy Arli Denni Bucic Tania

Marketing Intelligence & Planning, Vol. 32, Iss. 6, 2014-08 ,pp. : 722-734

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer preferences for retailer brand architectures: results from a conjoint study

By Grunert Klaus G. Esbjerg Lars Bech-Larsen Tino BrunsÂ° Karen Juhl Hans JÂ°rn

International Journal of Retail & Distribution Management, Vol. 34, Iss. 8, 2006-08 ,pp. : 597-608

Emerald Group Publishing Ltd

Access to resources Recommend Favorite