Period of time： 2016年6期
Publisher： Emerald Group Publishing Ltd
Founded in： 1986
Total resources： 120
ISSN： 0885-8624
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The Journal of Business and Industrial Marketing,volume 27,issue 6
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Brand equity in B2B services and consequences for the trade show industry
By Geigenmüller Anja,Bettis-Outland Harriette in (2012)
The Journal of Business and Industrial Marketing,volume 27,issue 6 , Vol. 27, Iss. 6, 2012-07 , pp.
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