The effect of customer relationship management adoption in business-to-business markets

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.27, Iss.6, 2012-07, pp. : 497-507

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Customer service in business-to-business markets: an agenda for research

By Parasuraman A

The Journal of Business and Industrial Marketing, Vol. 13, Iss. 4-5, 1998-04 ,pp. : 309-321

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Assessing relationship quality in four business-to-business markets

By Ashnai Bahar Smirnova Maria Kouchtch Sergei Yu Qionglei Barnes Bradley R. Naudé Peter

Marketing Intelligence & Planning, Vol. 27, Iss. 1, 2009-02 ,pp. : 86-102

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer relationship management as a business process

By Lambert Douglas M.

The Journal of Business and Industrial Marketing, Vol. 25, Iss. 1, 2010-01 ,pp. : 4-17

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Personal interaction and customer relationship management in project business

By Mainela Tuija Ulkuniemi Pauliina

The Journal of Business and Industrial Marketing, Vol. 28, Iss. 2, 2013-01 ,pp. : 103-110

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Dyadic adaptation in business-to-business markets

By Brennan D Ross Turnbull Peter W Wilson David T

European Journal of Marketing, Vol. 37, Iss. 11-12, 2003-11 ,pp. : 1636-1665

Emerald Group Publishing Ltd

Access to resources Recommend Favorite