Period of time: 2014年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 14,issue 4
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A functional and symbolic perspective to branding Australian SME wineries
By Mowle James,Merrilees Bill in (2005)
Journal of Product and Brand Management,volume 14,issue 4 , Vol. 14, Iss. 4, 2005-04 , pp.Successful brand management in SMEs: a new theory and practical hints
By Krake Frank B.G.J.M. in (2005)
Journal of Product and Brand Management,volume 14,issue 4 , Vol. 14, Iss. 4, 2005-04 , pp.How screening criteria change during brand development
By Saunders John,Wong Veronica,Stagg Chris,Fontan Mariadel Mar Souza in (2005)
Journal of Product and Brand Management,volume 14,issue 4 , Vol. 14, Iss. 4, 2005-04 , pp.Brand extensions: brand concept congruency and feedback effects revisited
By Thorbjørnsen Helge in (2005)
Journal of Product and Brand Management,volume 14,issue 4 , Vol. 14, Iss. 4, 2005-04 , pp.Tourism destination branding complexity
Journal of Product and Brand Management,volume 14,issue 4 , Vol. 14, Iss. 4, 2005-04 , pp.Inland technology: the quest for genuine replicas
Journal of Product and Brand Management,volume 14,issue 4 , Vol. 14, Iss. 4, 2005-04 , pp.Risk and maximum acceptable discount levels
By Drozdenko Ronald,Jensen Marlene in (2005)
Journal of Product and Brand Management,volume 14,issue 4 , Vol. 14, Iss. 4, 2005-04 , pp.By Shehryar Omar,Hunt David M in (2005)
Journal of Product and Brand Management,volume 14,issue 4 , Vol. 14, Iss. 4, 2005-04 , pp.