Period of time: 2014年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 20,issue 4
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Consumer evaluations on brand extensions: B2B brands extended into B2C markets
By Burnaz Sebnem,Bilgin Pinar in (2011)
Journal of Product and Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2011-07 , pp.Brand creation vs acquisition in portfolio expansion strategy
By Damoiseau Yana,Black William C.,Raggio Randle D. in (2011)
Journal of Product and Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2011-07 , pp.Consequences of consumer trust in PDO food products: the role of familiarity
By Herrera Carmina Fandos,Blanco Carlos Flavián in (2011)
Journal of Product and Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2011-07 , pp.Brand romance: a complementary approach to explain emotional attachment toward brands
By Patwardhan Hemant,Balasubramanian Siva K. in (2011)
Journal of Product and Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2011-07 , pp.Effects of promotional-based advertising on brand associations
By Clayton Michael,Heo Jun in (2011)
Journal of Product and Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2011-07 , pp.Antecedents of intention to purchase mass customized products
By Tang Zhongjun,Luo Jianghong,Xiao Juan in (2011)
Journal of Product and Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2011-07 , pp.