Period of time: 2014年3期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 21,issue 3
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Assessing the six-station corporate identity model: a polymorphic model
By Suvatjis Jean,Chernatony Leslie de,Halikias John in (2012)
Journal of Product and Brand Management,volume 21,issue 3 , Vol. 21, Iss. 3, 2012-05 , pp.Individual differences in consumer responses to traditional versus virtual concept testing
By Peng Ling,Cui Geng,Li Chunyu in (2012)
Journal of Product and Brand Management,volume 21,issue 3 , Vol. 21, Iss. 3, 2012-05 , pp.Gender differences in brand commitment, impulse buying, and hedonic consumption
By Tifferet Sigal,Herstein Ram in (2012)
Journal of Product and Brand Management,volume 21,issue 3 , Vol. 21, Iss. 3, 2012-05 , pp.Wine label design and personality preferences of millennials
By Elliot Statia,Barth J.E. (Joe) in (2012)
Journal of Product and Brand Management,volume 21,issue 3 , Vol. 21, Iss. 3, 2012-05 , pp.Corporate branding and transformational leadership in turbulent times
By Kaufmann Hans Ruediger,Vrontis Demetris,Czinkota Michael,Hadiono Alvin in (2012)
Journal of Product and Brand Management,volume 21,issue 3 , Vol. 21, Iss. 3, 2012-05 , pp.Consumer processing of bundled prices: when do discounts matter?
By Harris Judy,Blair Edward A. in (2012)
Journal of Product and Brand Management,volume 21,issue 3 , Vol. 21, Iss. 3, 2012-05 , pp.By Chandrashekaran Rajesh,Suri Rajneesh in (2012)
Journal of Product and Brand Management,volume 21,issue 3 , Vol. 21, Iss. 3, 2012-05 , pp.