Consumer processing of bundled prices: when do discounts matter?

Author: Harris Judy   Blair Edward A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.21, Iss.3, 2012-05, pp. : 205-214

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract