Period of time: 2014年1期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 7,issue 1
Menu
Relationship marketing: a high-involvement product attribute approach
Journal of Product and Brand Management,volume 7,issue 1 , Vol. 7, Iss. 1, 1998-01 , pp.Developing and managing effective consumer relationships
By Grossman Randi Priluck in (1998)
Journal of Product and Brand Management,volume 7,issue 1 , Vol. 7, Iss. 1, 1998-01 , pp.An investigation of consumer reactions to the use of different brand names
By Bhat Subodh,Kelley Gail E,O'Donnell Kathleen A in (1998)
Journal of Product and Brand Management,volume 7,issue 1 , Vol. 7, Iss. 1, 1998-01 , pp.The theory of reasoned action applied to brand loyalty
Journal of Product and Brand Management,volume 7,issue 1 , Vol. 7, Iss. 1, 1998-01 , pp.Steel price determination in the European Community
Journal of Product and Brand Management,volume 7,issue 1 , Vol. 7, Iss. 1, 1998-01 , pp.Price setting in SMEs: some empirical findings
By Carson David,Gilmore Audrey,Cummins Darryl,O'Donnell Aodheen,Grant Ken in (1998)
Journal of Product and Brand Management,volume 7,issue 1 , Vol. 7, Iss. 1, 1998-01 , pp.