Journal of Product and Brand Management,volume 9,issue 3  (03-2014)

Period of time： 2014年3期

Publisher： Emerald Group Publishing Ltd

Founded in： 1992

Total resources： 124

ISSN： 1061-0421

Subject： F7 Trade Economy

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Journal of Product and Brand Management,volume 9,issue 3

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Managing quality cues for product-line pricing

By Guiltinan Joseph P in (2000)

Journal of Product and Brand Management,volume 9,issue 3 , Vol. 9, Iss. 3, 2000-03 , pp. 150-163

Emerald Group Publishing Ltd

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Search at different price levels: the impact of knowledge and search cost

By Smith Gerald E in (2000)

Journal of Product and Brand Management,volume 9,issue 3 , Vol. 9, Iss. 3, 2000-03 , pp. 164-178

Emerald Group Publishing Ltd

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Deal evaluation and purchase intention: the impact of aspirational and market-based internal reference prices

By Vaidyanathan Rajiv,Aggarwal Praveen,Jr Donald E Stem,Muehling Darrel D,Umesh U.N. in (2000)

Journal of Product and Brand Management,volume 9,issue 3 , Vol. 9, Iss. 3, 2000-03 , pp. 179-192

Emerald Group Publishing Ltd

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Brand evaluations: a comparison of fixed price and discounted price offers

By Suri Rajneesh,Manchanda Rajesh V,Kohli Chiranjeev S in (2000)

Journal of Product and Brand Management,volume 9,issue 3 , Vol. 9, Iss. 3, 2000-03 , pp. 193-207

Emerald Group Publishing Ltd

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Total 4 item(s)