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Journal of Product and Brand Management, Vol. 11, Iss. 3, 2002-06 ,pp. : 160-173

Emerald Group Publishing Ltd

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The effects of expert quality evaluations versus brand name on price premiums

By Apelbaum Eidan   Gerstner Eitan   Naik Prasad A  

Journal of Product and Brand Management, Vol. 12, Iss. 3, 2003-06 ,pp. : 154-165

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Price promotions and brand loyalty

By Empen Janine   Loy Jens-Peter   Weiss Christoph  

European Journal of Marketing, Vol. 49, Iss. 5-6, 2015-05 ,pp. : 736-759

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Global vs local brands: how home country bias and price differences impact brand evaluations

By Winit Warat   Gregory Gary   Cleveland Mark   Verlegh Peeter  

International Marketing Review, Vol. 31, Iss. 2, 2014-04 ,pp. : 102-128

Emerald Group Publishing Ltd

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Framing a price bundle: the case of "buy/get" offers

By Raghubir Priya  

Journal of Product and Brand Management, Vol. 14, Iss. 2, 2005-02 ,pp. : 123-128

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