Period of time： 2014年2期
Publisher： Emerald Group Publishing Ltd
Founded in： 1992
Total resources： 124
ISSN： 1061-0421
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 23,issue 2
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The effect of product category on consumer brand relationships
By Fetscherin Marc,Boulanger Michèle,Filho Cid Gonçalves,Souki Gustavo Quiroga in (2014)
Journal of Product and Brand Management,volume 23,issue 2 , Vol. 23, Iss. 2, 2014-04 , pp.
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