Brand image and customers' willingness to pay a price premium for food brands

Author： Anselmsson Johan   Bondesson Niklas Vestman   Johansson Ulf  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.23, Iss.2, 2014-04, pp. : 90-102

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Customers' willingness to purchase new store brands

By Zielke Stephan   Dobbelstein Thomas  

Journal of Product and Brand Management, Vol. 16, Iss. 2, 2007-04 ,pp. : 112-121

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of price and brand loyalty on store brands versus national brands

By Rondán Cataluña Francisco   García Antonio   Phau Ian  

The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 4, 2006-09 ,pp. : 433-452

Routledge Ltd

Access to resources Recommend Favorite

How store brands build retailer brand image

By Kremer Florence   Viot Catherine  

International Journal of Retail & Distribution Management, Vol. 40, Iss. 7, 2012-06 ,pp. : 528-543

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands

By Martenson Rita  

International Journal of Retail & Distribution Management, Vol. 35, Iss. 7, 2007-06 ,pp. : 544-555

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

"Make it new" or pay the price: Firms show more willingness to tackle innovation

By  

Strategic Direction, Vol. 27, Iss. 8, 2011-06 ,pp. : 18-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite