Period of time： 2014年1期
Publisher： Emerald Group Publishing Ltd
Founded in： 1992
Total resources： 124
ISSN： 1061-0421
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 22,issue 1
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Exploring branding strategies of FMCG, services and durables brands: evidence from India
By Mann Bikram Jit Singh,Kaur Mandeep in (2013)
Journal of Product and Brand Management,volume 22,issue 1 , Vol. 22, Iss. 1, 2013-02 , pp.
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