International Journal of Sport Management and Marketing,volume 11,issue 3  (06-2013)

Period of time： 2013年3期

Publisher： Inderscience Publishers

Founded in： 2005

Total resources： 32

ISSN： 1475-8962

Subject： F2 Economic Planning and Management

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International Journal of Sport Management and Marketing,volume 11,issue 3

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Globalisation and management of the National Basketball Association since the 1980s

By Chiba Naoki in (2012)

International Journal of Sport Management and Marketing,volume 11,issue 3 , Vol. 11, Iss. 3, 2012-06 , pp. 143-157

Inderscience Publishers

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Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise

By Lee Donghun in (2012)

International Journal of Sport Management and Marketing,volume 11,issue 3 , Vol. 11, Iss. 3, 2012-06 , pp. 158-171

Inderscience Publishers

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Surrogate brands - the pull to adopt an 'other' nation, via sports merchandise

By Wilson Jonathan A.J. in (2012)

International Journal of Sport Management and Marketing,volume 11,issue 3 , Vol. 11, Iss. 3, 2012-06 , pp. 172-192

Inderscience Publishers

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A closer look at effects of martial arts involvement among youth

By Theeboom Marc in (2012)

International Journal of Sport Management and Marketing,volume 11,issue 3 , Vol. 11, Iss. 3, 2012-06 , pp. 193-205

Inderscience Publishers

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Estimating attendance for the Ultimate Fighting Championship: a demand theory approach

By Tainsky Scott in (2012)

International Journal of Sport Management and Marketing,volume 11,issue 3 , Vol. 11, Iss. 3, 2012-06 , pp. 206-224

Inderscience Publishers

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Demand for pay-per-view consumption of Ultimate Fighting Championship events

By Watanabe Nicholas M. in (2012)

International Journal of Sport Management and Marketing,volume 11,issue 3 , Vol. 11, Iss. 3, 2012-06 , pp. 225-238

Inderscience Publishers

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The state of mind of contemporary male gym-goers: goals, inspirations and motivations

By Lim Weng Marc in (2012)

International Journal of Sport Management and Marketing,volume 11,issue 3 , Vol. 11, Iss. 3, 2012-06 , pp. 239-256

Inderscience Publishers

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Total 7 item(s)