Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement

By Manivet Barbara   Richelieu Andre  

International Journal of Sport Management and Marketing, Vol. 3, Iss. 1-2, 2007-12 ,pp. : 140-161

Inderscience Publishers

Access to resources Recommend Favorite

Measuring and Positioning Nation Brands: A Comparative Brand Personality Approach

By Rojas-Méndez José I   Papadopoulos Nicolas   Murphy Steven A  

Corporate Reputation Review, Vol. 16, Iss. 1, 2013-01 ,pp. : 48-65

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Exploring consumer schemata of destination and sports event brands: the case of Kaohsiung City and the 2009 World Games

By Lai Fong-Yi  

International Journal of Sport Management and Marketing, Vol. 7, Iss. 3-4, 2010-04 ,pp. : 267-281

Inderscience Publishers

Access to resources Recommend Favorite

Consumption and meanings of team licensed merchandise

By Apostolopoulou Artemisia  

International Journal of Sport Management and Marketing, Vol. 12, Iss. 1-2, 2012-12 ,pp. : 93-110

Inderscience Publishers

Access to resources Recommend Favorite

The life, death and resuscitation of brands

By Groucutt Jonathan  

Handbook of Business Strategy, Vol. 7, Iss. 1, 2006-01 ,pp. : 101-106

Emerald Group Publishing Ltd

Access to resources Recommend Favorite