International Journal of Internet Marketing and Advertising,volume 1,issue 1  (11-2013)

Period of time： 2013年1期

Publisher： Inderscience Publishers

Founded in： 2003

Total resources： 25

ISSN： 1477-5212

Subject： TP Automation Technology , Computer Technology

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International Journal of Internet Marketing and Advertising,volume 1,issue 1

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Boost customer loyalty with online support: the case of mobile telecoms providers

By Riel Allard C.R. van,Lemmink Jos,Streukens Sandra,Liljander Veronica in (2003)

International Journal of Internet Marketing and Advertising,volume 1,issue 1 , Vol. 1, Iss. 1, 2003-11 , pp. 4-23

Inderscience Publishers

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Characteristics and internet marketing strategies of online auction sellers

By Becherer Richard C.,Halstead Diane in (2003)

International Journal of Internet Marketing and Advertising,volume 1,issue 1 , Vol. 1, Iss. 1, 2003-11 , pp. 24-37

Inderscience Publishers

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Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy

By Andrews Rick L.,Currim Imran S. in (2003)

International Journal of Internet Marketing and Advertising,volume 1,issue 1 , Vol. 1, Iss. 1, 2003-11 , pp. 38-61

Inderscience Publishers

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Understanding online shopping behaviour using a transaction cost economics approach

By Teo Thompson S.H.,Wang Pien,Leong Chang Hong in (2003)

International Journal of Internet Marketing and Advertising,volume 1,issue 1 , Vol. 1, Iss. 1, 2003-11 , pp. 62-84

Inderscience Publishers

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Internet marketing standards: institutional coherence issues

By Ryan Patricia in (2003)

International Journal of Internet Marketing and Advertising,volume 1,issue 1 , Vol. 1, Iss. 1, 2003-11 , pp. 85-103

Inderscience Publishers

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Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses

By Moon Byeong-Joon in (2003)

International Journal of Internet Marketing and Advertising,volume 1,issue 1 , Vol. 1, Iss. 1, 2003-11 , pp. 104-118

Inderscience Publishers

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Total 6 item(s)