Boost customer loyalty with online support: the case of mobile telecoms providers

Author： Riel Allard C.R. van   Lemmink Jos   Streukens Sandra   Liljander Veronica  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.1, Iss.1, 2003-11, pp. : 4-23

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