International Journal of Pharmaceutical and Healthcare Marketing,volume 6,issue 1  (03-2014)

Period of time： 2014年1期

Publisher： Emerald Group Publishing Ltd

Founded in： 2007

Total resources： 23

ISSN： 1750-6123

Subject： R Medicine and Health

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International Journal of Pharmaceutical and Healthcare Marketing,volume 6,issue 1

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Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes

By Kim Hyojin,Lee Chunsik in (2012)

International Journal of Pharmaceutical and Healthcare Marketing,volume 6,issue 1 , Vol. 6, Iss. 1, 2012-03 , pp. 4-22

Emerald Group Publishing Ltd

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An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising: The moderating role of product involvement

By Limbu Yam B.,Huhmann Bruce A.,Peterson Robin T. in (2012)

International Journal of Pharmaceutical and Healthcare Marketing,volume 6,issue 1 , Vol. 6, Iss. 1, 2012-03 , pp. 23-38

Emerald Group Publishing Ltd

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Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

By Gönül Füsun F.,Jr Franklin J. Carter in (2012)

International Journal of Pharmaceutical and Healthcare Marketing,volume 6,issue 1 , Vol. 6, Iss. 1, 2012-03 , pp. 39-54

Emerald Group Publishing Ltd

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Brand network maps: A multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry

By Saunders Sarena,Rod Michel in (2012)

International Journal of Pharmaceutical and Healthcare Marketing,volume 6,issue 1 , Vol. 6, Iss. 1, 2012-03 , pp. 55-70

Emerald Group Publishing Ltd

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Answering the journalistic six on the training needs assessment of pharmaceutical sales representatives: Comparative perspectives of trainers and trainees

By Iqbal Muhammad Zahid,Malik Shahab Alam,Khan Rashid Ahmad in (2012)

International Journal of Pharmaceutical and Healthcare Marketing,volume 6,issue 1 , Vol. 6, Iss. 1, 2012-03 , pp. 71-96

Emerald Group Publishing Ltd

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Total 5 item(s)