Period of time: 2014年3-4期
Publisher: Routledge Ltd
Founded in: 1985
Total resources: 96
ISSN: 0267-257X
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Management,volume 24,issue 3-4
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Re-incorporating usage situation in choice models: a base for future developments
By de la Fuente Jaime Romero,Guillén María Jesús Yagüe in (2008)
Journal of Marketing Management,volume 24,issue 3-4 , Vol. 24, Iss. 3-4, 2008-04 , pp.Testing the market maven concept
By Goodey Caroline,East Robert in (2008)
Journal of Marketing Management,volume 24,issue 3-4 , Vol. 24, Iss. 3-4, 2008-04 , pp.Factors affecting attitudes toward private labels and promoted brands
By Liu Tsung-Chi,Wang Chung-Yu in (2008)
Journal of Marketing Management,volume 24,issue 3-4 , Vol. 24, Iss. 3-4, 2008-04 , pp.Exploring international cosmetics advertising in Japan
By Barnes Bradley,Yamamoto Maki in (2008)
Journal of Marketing Management,volume 24,issue 3-4 , Vol. 24, Iss. 3-4, 2008-04 , pp.Measuring college students' choice criteria of credit cards: scale development and validation
Journal of Marketing Management,volume 24,issue 3-4 , Vol. 24, Iss. 3-4, 2008-04 , pp.Does consumers' personal reciprocity affect future purchase intentions?
By Wu Wei-ping,Chan T. S.,Lau Heng Hwa in (2008)
Journal of Marketing Management,volume 24,issue 3-4 , Vol. 24, Iss. 3-4, 2008-04 , pp.How to diagnose business-to-business relationships by mapping negative incidents
By Strandvik Tore,Holmlund Maria in (2008)
Journal of Marketing Management,volume 24,issue 3-4 , Vol. 24, Iss. 3-4, 2008-04 , pp.Educational level as moderating element of long-term orientation of supply relationships
By Redondo Yolanda Polo,Cambra Fierro Jesús J. in (2008)
Journal of Marketing Management,volume 24,issue 3-4 , Vol. 24, Iss. 3-4, 2008-04 , pp.It takes a marketplace community to raise brand commitment: the role of online communities
By Kim Jae Wook,Choi Jiho,Qualls William,Han Kyesook in (2008)
Journal of Marketing Management,volume 24,issue 3-4 , Vol. 24, Iss. 3-4, 2008-04 , pp.