Incorporating cannibalization models into demand forecasting

By Srinivasan Sundara Ragharan   Ramakrishnan Sreeram   Grasman Scott E  

Marketing Intelligence & Planning, Vol. 23, Iss. 5, 2005-05 ,pp. : 470-485

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Incorporating Behavioral Anomalies in Strategic Models

By Narasimhan Chakravarthi   He Chuan   Anderson Eric   Brenner Lyle   Desai Preyas   Kuksov Dmitri   Messinger Paul   Moorthy Sridhar   Nunes Joseph   Rottenstreich Yuval   Staelin Richard   Wu George   Zhang Z.  

Marketing Letters, Vol. 16, Iss. 3-4, 2005-12 ,pp. : 361-373

Springer Publishing Company

Access to resources Recommend Favorite

Theory-Driven Choice Models

By Erdem Tülin   Srinivasan Kannan   Amaldoss Wilfred   Bajari Patrick   Che Hai   Ho Teck   Hutchinson Wes   Katz Michael   Keane Michael   Meyer Robert   Reiss Peter  

Marketing Letters, Vol. 16, Iss. 3-4, 2005-12 ,pp. : 225-237

Springer Publishing Company

Access to resources Recommend Favorite

The usage and portrayal of older models in contemporary consumer advertising

By Carrigan Marylyn   Szmigin Isabelle  

Journal of Marketing Practice: Applied Marketing Science, Vol. 4, Iss. 8, 1998-08 ,pp. : 231-248

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Models of Multi-Category Choice Behavior

By Seetharaman P.   Chib Siddhartha   Ainslie Andrew   Boatwright Peter   Chan Tat   Gupta Sachin   Mehta Nitin   Rao Vithala   Strijnev Andrei  

Marketing Letters, Vol. 16, Iss. 3-4, 2005-12 ,pp. : 239-254

Springer Publishing Company

Access to resources Recommend Favorite