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Period of time: 2014年9-10期
Publisher: Routledge Ltd
Founded in: 1985
Total resources: 96
ISSN: 0267-257X
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Management,volume 27,issue 9-10
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Reflecting the Intellectual and Practical Vitality of the Marketing Community
By Tadajewski Mark,Hewer Paul in (2011)
Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp.![](/images/ico/ico5.png)
By Matzler Kurt,Pichler Elisabeth,Füller Johann,Mooradian Todd A. in (2011)
Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp.![](/images/ico/ico5.png)
How brand communities emerge: The Beamish conversion experience
By O'Sullivan Stephen R.,Richardson Brendan,Collins Alan in (2011)
Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp.![](/images/ico/ico5.png)
By Aitken Robert,Campelo Adriana in (2011)
Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp.![](/images/ico/ico5.png)
Exploring the fit of real brands in the
By Barnes Stuart J.,Mattsson Jan in (2011)
Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp.![](/images/ico/ico5.png)
Product recall, brand equity, and future choice
By Korkofingas Con,Ang Lawrence in (2011)
Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp.![](/images/ico/ico5.png)
Antecedents of attitude and intention towards counterfeit symbolic and experiential products
By Michaelidou Nina,Christodoulides George in (2011)
Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp.![](/images/ico/ico5.png)
Targeting direct marketing campaigns by neural networks
By Guido Gianluigi,Prete M. Irene,Miraglia Stefano,De Mare Irma in (2011)
Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp.![](/images/ico/ico5.png)
Performing the high-school prom in the UK: Locating authenticity through practice
By Tinson Julie,Nuttall Peter in (2011)
Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp.![](/images/ico/ico5.png)
By Ashton John K.,Pressey Andrew D. in (2011)
Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp.