Journal of Marketing Management,volume 27,issue 9-10  (08-2014)

Period of time: 2014年9-10期

Publisher: Routledge Ltd

Founded in: 1985

Total resources: 96

ISSN: 0267-257X

Subject: F7 Trade Economy

Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Journal of Marketing Management,volume 27,issue 9-10

Menu

Targeting direct marketing campaigns by neural networks

By Guido Gianluigi,Prete M. Irene,Miraglia Stefano,De Mare Irma in (2011)

Journal of Marketing Management,volume 27,issue 9-10 , Vol. 27, Iss. 9-10, 2011-08 , pp. 992-1006

Routledge Ltd

Abstract Access to resources Recommend Favorite