Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities

Author: Matzler Kurt   Pichler Elisabeth   Füller Johann   Mooradian Todd A.  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.27, Iss.9-10, 2011-08, pp. : 874-890

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract