Journal of Strategic Marketing,volume 11,issue 1  (03-2014)

Period of time： 2014年1期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

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Journal of Strategic Marketing,volume 11,issue 1

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Editorial

By Piercy Nigel F. in (2003)

Journal of Strategic Marketing,volume 11,issue 1 , Vol. 11, Iss. 1, 2003-03 , pp. 1-2

Routledge Ltd

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Marketing educators: addressing implementation in core courses

By Dibb Sally,Simkin Lyndon in (2003)

Journal of Strategic Marketing,volume 11,issue 1 , Vol. 11, Iss. 1, 2003-03 , pp. 3-13

Routledge Ltd

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The role of marketing capability in innovation-based competitive strategy

By Weerawardena Jay in (2003)

Journal of Strategic Marketing,volume 11,issue 1 , Vol. 11, Iss. 1, 2003-03 , pp. 15-35

Routledge Ltd

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Deregulation of professional accounting services in the United Kingdom: integrating marketing and accounting

By Crittenden Victoria L.,Davis Larry R.,Simon Daniel T.,Trompeter Gregory in (2003)

Journal of Strategic Marketing,volume 11,issue 1 , Vol. 11, Iss. 1, 2003-03 , pp. 37-53

Routledge Ltd

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The effect of downsizing on market orientation: the mediating roles of trust and commitment

By Farrell Mark A. in (2003)

Journal of Strategic Marketing,volume 11,issue 1 , Vol. 11, Iss. 1, 2003-03 , pp. 55-74

Routledge Ltd

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Total 5 item(s)