Journal of Strategic Marketing

Publisher: Routledge Ltd

Founded in: 1993

Total resources: 81

E-ISSN: 1466-4488

ISSN: 1466-4488

Subject: F7 Trade Economy

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Journal of Strategic Marketing

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Editorial

By Piercy Nigel,Strong Carolyn in (2014)

Journal of Strategic Marketing , Vol. 22, Iss. 5, 2014-07 , pp. 377-378

Routledge Ltd

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The appropriateness of different modes of strategy from a product-market perspective

By Chowdhury Tilottama G.,Madhavaram Sreedhar,Ratneshwar S.,Standifer Rhetta in (2014)

Journal of Strategic Marketing , Vol. 22, Iss. 5, 2014-07 , pp. 442-468

Routledge Ltd

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