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Publisher: Routledge Ltd
Founded in: 1993
Total resources: 81
E-ISSN: 1466-4488
ISSN: 1466-4488
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Strategic Marketing
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By Tan Min,Liu Zhiying in (2014)
Journal of Strategic Marketing , Vol. 22, Iss. 5, 2014-07 , pp.![](/images/ico/ico5.png)
By Siahtiri Vida,O'Cass Aron,Ngo Liem Viet in (2014)
Journal of Strategic Marketing , Vol. 22, Iss. 5, 2014-07 , pp.![](/images/ico/ico5.png)
By Giannakis Damianos,Harker Michael J. in (2014)
Journal of Strategic Marketing , Vol. 22, Iss. 5, 2014-07 , pp.![](/images/ico/ico5.png)
By Piercy Nigel,Strong Carolyn in (2014)
Journal of Strategic Marketing , Vol. 22, Iss. 5, 2014-07 , pp.![](/images/ico/ico5.png)
The appropriateness of different modes of strategy from a product-market perspective
By Chowdhury Tilottama G.,Madhavaram Sreedhar,Ratneshwar S.,Standifer Rhetta in (2014)
Journal of Strategic Marketing , Vol. 22, Iss. 5, 2014-07 , pp.![](/images/ico/ico5.png)
Tracing social influence in responses to strategy change in an online community
By Castle Nicholas W.,Combe Ian Alexander,Khusainova Rushana in (2014)
Journal of Strategic Marketing , Vol. 22, Iss. 4, 2014-06 , pp.![](/images/ico/ico5.png)
Marketing strategies for services: is brand architecture a viable way forward?
By Rahman Kaleel,Areni Charles S. in (2014)
Journal of Strategic Marketing , Vol. 22, Iss. 4, 2014-06 , pp.![](/images/ico/ico5.png)
The dynamic capability of ambidexterity in hypercompetition: qualitative insights
By Kriz Alexandra,Voola Ranjit,Yuksel Ulku in (2014)
Journal of Strategic Marketing , Vol. 22, Iss. 4, 2014-06 , pp.![](/images/ico/ico5.png)
The impact of frontline employees' perceptions of internal marketing on employee outcomes
By Ferdous Ahmed Shahriar,Polonsky Michael in (2014)
Journal of Strategic Marketing , Vol. 22, Iss. 4, 2014-06 , pp.![](/images/ico/ico5.png)
By Li Shenyu,Balasubramanian Siva K.,Popkowski Leszczyc Peter T.L. in (2014)
Journal of Strategic Marketing , Vol. 22, Iss. 4, 2014-06 , pp.