Journal of Strategic Marketing,volume 12,issue 1  (03-2014)

Period of time： 2014年1期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

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Journal of Strategic Marketing,volume 12,issue 1

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Editorial

By Piercy Nigel F.,Strong Carolyn A. in (2004)

Journal of Strategic Marketing,volume 12,issue 1 , Vol. 12, Iss. 1, 2004-03 , pp. 1-1

Routledge Ltd

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Real options and customer management in the financial services sector

By Adams Mike in (2004)

Journal of Strategic Marketing,volume 12,issue 1 , Vol. 12, Iss. 1, 2004-03 , pp. 3-11

Routledge Ltd

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Choice criteria in retail banking: an analysis of trends

By Devlin James F.,Gerrard Philip in (2004)

Journal of Strategic Marketing,volume 12,issue 1 , Vol. 12, Iss. 1, 2004-03 , pp. 13-27

Routledge Ltd

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An organizational communication-based model of individual customer orientation of nonmarketing members of a firm

By Marshall Greg W.,Goebel Daniel J.,Locander William B. in (2004)

Journal of Strategic Marketing,volume 12,issue 1 , Vol. 12, Iss. 1, 2004-03 , pp. 29-56

Routledge Ltd

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Multi-utility: strategic option in deregulated markets? An empirical assessment using conjoint analysis

By Schlegelmilch Bodo B.,Ambos Björn in (2004)

Journal of Strategic Marketing,volume 12,issue 1 , Vol. 12, Iss. 1, 2004-03 , pp. 57-68

Routledge Ltd

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Total 5 item(s)