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Period of time: 2014年2期
Publisher: Routledge Ltd
Founded in: 1993
Total resources: 81
ISSN: 1466-4488
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Strategic Marketing,volume 12,issue 2
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By Piercy Nigel F.,Strong Carolyn A. in (2004)
Journal of Strategic Marketing,volume 12,issue 2 , Vol. 12, Iss. 2, 2004-06 , pp.![](/images/ico/ico5.png)
An investigation of the antecedents to cooperative marketing strategy implementation
By Dickinson Sonia,Ramaseshan B. in (2004)
Journal of Strategic Marketing,volume 12,issue 2 , Vol. 12, Iss. 2, 2004-06 , pp.![](/images/ico/ico5.png)
Patterns of capability acquisition in electronic commerce
By Andersson Per,Kaplan Michael in (2004)
Journal of Strategic Marketing,volume 12,issue 2 , Vol. 12, Iss. 2, 2004-06 , pp.![](/images/ico/ico5.png)
Relationship marketing and CRM: a financial services case study
By Dibb Sally,Meadows Maureen in (2004)
Journal of Strategic Marketing,volume 12,issue 2 , Vol. 12, Iss. 2, 2004-06 , pp.