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Period of time: 2014年3期
Publisher: Routledge Ltd
Founded in: 1993
Total resources: 81
ISSN: 1466-4488
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Strategic Marketing,volume 14,issue 3
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By Piercy Nigel,Strong Carolyn in (2006)
Journal of Strategic Marketing,volume 14,issue 3 , Vol. 14, Iss. 3, 2006-09 , pp.![](/images/ico/ico5.png)
The critical role of congruency in prototypical brand extensions
By Kalamas Maria,Cleveland Mark,Laroche Michel,Laufer Robert in (2006)
Journal of Strategic Marketing,volume 14,issue 3 , Vol. 14, Iss. 3, 2006-09 , pp.![](/images/ico/ico5.png)
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Information and communication technology usage patterns: a case study
By Lapierre Jozée,Medeiros Roxane in (2006)
Journal of Strategic Marketing,volume 14,issue 3 , Vol. 14, Iss. 3, 2006-09 , pp.![](/images/ico/ico5.png)
The integrated effects of market‐oriented culture and marketing strategy on firm performance
By Lee Sungho,Yoon Sung,Kim Sanguk,Kang Jong in (2006)
Journal of Strategic Marketing,volume 14,issue 3 , Vol. 14, Iss. 3, 2006-09 , pp.![](/images/ico/ico5.png)
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By Crick Dave,Chaudhry Shiv in (2006)
Journal of Strategic Marketing,volume 14,issue 3 , Vol. 14, Iss. 3, 2006-09 , pp.![](/images/ico/ico5.png)