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Period of time: 2014年4期
Publisher: Routledge Ltd
Founded in: 1993
Total resources: 81
ISSN: 1466-4488
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Strategic Marketing,volume 14,issue 4
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Competing on social resources: the case of the Day Chocolate Company in the UK confectionery sector
By Doherty Bob,Meehan John in (2006)
Journal of Strategic Marketing,volume 14,issue 4 , Vol. 14, Iss. 4, 2006-12 , pp.![](/images/ico/ico5.png)
Mainstreaming fair trade: adoption, assimilation, appropriation
By Low Will,Davenport Eileen in (2006)
Journal of Strategic Marketing,volume 14,issue 4 , Vol. 14, Iss. 4, 2006-12 , pp.![](/images/ico/ico5.png)
The mainstreaming of Fair Trade: a macromarketing perspective
By Moore Geoff,Gibbon Jane,Slack Richard in (2006)
Journal of Strategic Marketing,volume 14,issue 4 , Vol. 14, Iss. 4, 2006-12 , pp.![](/images/ico/ico5.png)
Identifying fair trade in consumption choice
By Connolly John,Shaw Deirdre in (2006)
Journal of Strategic Marketing,volume 14,issue 4 , Vol. 14, Iss. 4, 2006-12 , pp.![](/images/ico/ico5.png)
Purchase decision-making in fair trade and the ethical purchase 'gap': 'is there a fair trade twix?'
By Nicholls Alex,Lee Nick in (2006)
Journal of Strategic Marketing,volume 14,issue 4 , Vol. 14, Iss. 4, 2006-12 , pp.![](/images/ico/ico5.png)
Recatechizing codes of practice in supply chain relationships: discourse, identity and otherness
By Ellis Nick,Higgins Matthew in (2006)
Journal of Strategic Marketing,volume 14,issue 4 , Vol. 14, Iss. 4, 2006-12 , pp.![](/images/ico/ico5.png)
Fair Trade marketing: an exploration through qualitative research
By Wright Len Tiu,Heaton Simon in (2006)
Journal of Strategic Marketing,volume 14,issue 4 , Vol. 14, Iss. 4, 2006-12 , pp.![](/images/ico/ico5.png)
Fashion victim: the impact of fair trade concerns on clothing choice
By Shaw Deirdre,Hogg Gillian,Wilson Elaine,Shiu Edward,Hassan Louise in (2006)
Journal of Strategic Marketing,volume 14,issue 4 , Vol. 14, Iss. 4, 2006-12 , pp.![](/images/ico/ico5.png)