Journal of Strategic Marketing,volume 19,issue 6  (10-2014)

Period of time： 2014年6期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

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Journal of Strategic Marketing,volume 19,issue 6

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Editorial

By Piercy Nigel,Strong Carolyn in (2011)

Journal of Strategic Marketing,volume 19,issue 6 , Vol. 19, Iss. 6, 2011-10 , pp. 487-488

Routledge Ltd

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Digital marketing strategies that Millennials find appealing, motivating, or just annoying

By Smith Katherine Taken in (2011)

Journal of Strategic Marketing,volume 19,issue 6 , Vol. 19, Iss. 6, 2011-10 , pp. 489-499

Routledge Ltd

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Not complacent but scared: another look at the causes of strategic inertia among successful firms from a regulatory focus perspective

By Rusetski Alexander,Lim Lewis K.S. in (2011)

Journal of Strategic Marketing,volume 19,issue 6 , Vol. 19, Iss. 6, 2011-10 , pp. 501-516

Routledge Ltd

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Country of origin as a source of sustainable competitive advantage: the case for international higher education institutions in New Zealand

By Morrish Sussie Celna,Lee Christina in (2011)

Journal of Strategic Marketing,volume 19,issue 6 , Vol. 19, Iss. 6, 2011-10 , pp. 517-529

Routledge Ltd

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Development of empirically based customer-derived positioning typology in the automobile industry

By Diwan Saloni Pawan,Bodla B. S. in (2011)

Journal of Strategic Marketing,volume 19,issue 6 , Vol. 19, Iss. 6, 2011-10 , pp. 531-550

Routledge Ltd

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Total 5 item(s)