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Period of time: 2014年3期
Publisher: Routledge Ltd
Founded in: 1993
Total resources: 81
ISSN: 1466-4488
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Strategic Marketing,volume 6,issue 3
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From transaction to relationship marketing: an investigation of managerial perceptions and practices
By Coviello Nicole E.,Brodie Roderick J. in (1998)
Journal of Strategic Marketing,volume 6,issue 3 , Vol. 6, Iss. 3, 1998-09 , pp.![](/images/ico/ico5.png)
Some dangerous axioms of relationship marketing
By Saren Michael J.,Tzokas Nikolaos X. in (1998)
Journal of Strategic Marketing,volume 6,issue 3 , Vol. 6, Iss. 3, 1998-09 , pp.![](/images/ico/ico5.png)
Examining the impact of market-based strategy paradigms on marketing strategy
Journal of Strategic Marketing,volume 6,issue 3 , Vol. 6, Iss. 3, 1998-09 , pp.![](/images/ico/ico5.png)
Barriers to implementing relationship marketing: analysing the internal market-place
Journal of Strategic Marketing,volume 6,issue 3 , Vol. 6, Iss. 3, 1998-09 , pp.![](/images/ico/ico5.png)
By Juttner Uta,Peck Helen in (1998)
Journal of Strategic Marketing,volume 6,issue 3 , Vol. 6, Iss. 3, 1998-09 , pp.![](/images/ico/ico5.png)
Word of mouth: understanding and managing referral marketing
By Buttle Francis A. in (1998)
Journal of Strategic Marketing,volume 6,issue 3 , Vol. 6, Iss. 3, 1998-09 , pp.