Journal of Strategic Marketing,volume 7,issue 2  (06-2014)

Period of time： 2014年2期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

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Journal of Strategic Marketing,volume 7,issue 2

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Editorial

By in (1999)

Journal of Strategic Marketing,volume 7,issue 2 , Vol. 7, Iss. 2, 1999-06 , pp. 71-71

Routledge Ltd

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Trespass or symbiosis? Dissolving the boundaries between strategic marketing and strategic management

By Sharma Sanjay in (1999)

Journal of Strategic Marketing,volume 7,issue 2 , Vol. 7, Iss. 2, 1999-06 , pp. 73-88

Routledge Ltd

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Subtle strategic insights from strategic groups analysis

By Flavian Carlos,Haberberg Adrian,Polo Yolanda in (1999)

Journal of Strategic Marketing,volume 7,issue 2 , Vol. 7, Iss. 2, 1999-06 , pp. 89-106

Routledge Ltd

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Criteria guiding segmentation implementation: reviewing the evidence

By Dibb Sally in (1999)

Journal of Strategic Marketing,volume 7,issue 2 , Vol. 7, Iss. 2, 1999-06 , pp. 107-129

Routledge Ltd

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Trappings versus substance in the greening of marketing planning

By Peattie Ken in (1999)

Journal of Strategic Marketing,volume 7,issue 2 , Vol. 7, Iss. 2, 1999-06 , pp. 131-148

Routledge Ltd

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Total 5 item(s)