Journal of Strategic Marketing,volume 9,issue 4  (12-2014)

Period of time： 2014年4期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

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Journal of Strategic Marketing,volume 9,issue 4

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Editorial

By in (2001)

Journal of Strategic Marketing,volume 9,issue 4 , Vol. 9, Iss. 4, 2001-12 , pp. 253-254

Routledge Ltd

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Building value-based branding strategies

By Doyle Peter in (2001)

Journal of Strategic Marketing,volume 9,issue 4 , Vol. 9, Iss. 4, 2001-12 , pp. 255-268

Routledge Ltd

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Factors influencing boundary spanner stress and subsequent managerial intervention: an exploratory investigation

By Ashill Nicholas J.,Meadows Stephen,Stewart David in (2001)

Journal of Strategic Marketing,volume 9,issue 4 , Vol. 9, Iss. 4, 2001-12 , pp. 269-284

Routledge Ltd

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Measuring market orientation in the Indonesian retail context

By Soehadi Agus W.,Hart Susan,Tagg Steve in (2001)

Journal of Strategic Marketing,volume 9,issue 4 , Vol. 9, Iss. 4, 2001-12 , pp. 285-299

Routledge Ltd

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Approaches to market orientation and new product development in smaller enterprises: a proposal for a context-rich interpretive framework

By Enright Michael in (2001)

Journal of Strategic Marketing,volume 9,issue 4 , Vol. 9, Iss. 4, 2001-12 , pp. 301-313

Routledge Ltd

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Competitive strategy types in the UK independent retail sector

By Megicks Phil in (2001)

Journal of Strategic Marketing,volume 9,issue 4 , Vol. 9, Iss. 4, 2001-12 , pp. 315-328

Routledge Ltd

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Total 6 item(s)