Period of time: 2013年4期
Publisher: Palgrave Macmillan Ltd
Founded in: 1993
Total resources: 4
ISSN: 1479-1803
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
The Journal of Brand Management,volume 20,issue 4
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Nutrition labelling: Employing consumer segmentation to enhance usefulness
By Souiden Nizar,Abdelaziz Fouad Ben,Fauconnier Audrey in (2013)
The Journal of Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2013-02 , pp.The impact of storytelling on the consumer brand experience: The case of a firm-originated story
By Lundqvist Anna,Liljander Veronica,Gummerus Johanna,van Riel Allard in (2013)
The Journal of Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2013-02 , pp.The impact of advertising disclaimers (fine print) on brand attitudes
By Black Gregory S,Watson Kristin in (2013)
The Journal of Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2013-02 , pp.By Suder Gabriele,Suder David A C in (2013)
The Journal of Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2013-02 , pp.Antecedents and consequences of brand love
By Roy Sanjit Kumar,Eshghi Abdolreza,Sarkar Abhigyan in (2013)
The Journal of Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2013-02 , pp.Prestige and environmental behaviors: Does branding matter?
By Yeoh Melanie,Paladino Angela in (2013)
The Journal of Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2013-02 , pp.Employee brand equity: Scale development and validation
By King Ceridwyn,Grace Debra,Funk Daniel C in (2013)
The Journal of Brand Management,volume 20,issue 4 , Vol. 20, Iss. 4, 2013-02 , pp.