Journal of Marketing Communications,volume 10,issue 1  (03-2015)

Period of time： 2015年1期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 10,issue 1

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Meaningless or meaningful? Interpretation and intentionality in post-modern communication

By Bulmer Sandy,Buchanan-Oliver Margo in (2004)

Journal of Marketing Communications,volume 10,issue 1 , Vol. 10, Iss. 1, 2004-03 , pp. 1-15

Routledge Ltd

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The effect of AIDS awareness on condom use intention among truck drivers in India: the role of beliefs, feelings and perceived vulnerability

By Chaudhuri Arjun,Ray Ipshita in (2004)

Journal of Marketing Communications,volume 10,issue 1 , Vol. 10, Iss. 1, 2004-03 , pp. 17-33

Routledge Ltd

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An empirical study of perceptions of implicit meanings in World Wide Web advertisements versus print advertisements

By Dahlén Micael,Murray Malcolm,Nordenstam Sven in (2004)

Journal of Marketing Communications,volume 10,issue 1 , Vol. 10, Iss. 1, 2004-03 , pp. 35-47

Routledge Ltd

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Exploring the link between obesity and advertising in New Zealand

By Eagle Lynne,Bulmer Sandy,De Bruin Anne,Kitchen Philip J. in (2004)

Journal of Marketing Communications,volume 10,issue 1 , Vol. 10, Iss. 1, 2004-03 , pp. 49-67

Routledge Ltd

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Total 4 item(s)