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Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
E-ISSN: 1466-4445
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications
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By Stokes Amy,M. Turri Anna in (2015)
Journal of Marketing Communications , Vol. 21, Iss. 4, 2015-07 , pp.![](/images/ico/ico5.png)
By Myers Jun,Sar Sela in (2015)
Journal of Marketing Communications , Vol. 21, Iss. 4, 2015-07 , pp.![](/images/ico/ico5.png)
The Creative Code: A moderator of divergent thinking in the development of marketing communications
By Stuhlfaut Mark W.,Windels Kasey in (2015)
Journal of Marketing Communications , Vol. 21, Iss. 4, 2015-07 , pp.![](/images/ico/ico5.png)
Corporate branding: Where are we? A systematic communication-based inquiry
By Biraghi Silvia,Gambetti Rossella Chiara in (2015)
Journal of Marketing Communications , Vol. 21, Iss. 4, 2015-07 , pp.![](/images/ico/ico5.png)
Brand ‘infrastructure’ in nonprofit organizations: Challenges to successful brand building?
Journal of Marketing Communications , Vol. 21, Iss. 3, 2015-05 , pp.![](/images/ico/ico5.png)
Visualizing CSR: A visual framing analysis of US multinational companies
By Garcia Maria M.,Greenwood Keith in (2015)
Journal of Marketing Communications , Vol. 21, Iss. 3, 2015-05 , pp.![](/images/ico/ico5.png)
Tactical deception in covert selling: A persuasion knowledge perspective
By Xie Guang-Xin,Boush David M.,Liu Raymond R. in (2015)
Journal of Marketing Communications , Vol. 21, Iss. 3, 2015-05 , pp.![](/images/ico/ico5.png)
Unintended effects of incentivizing consumers to recommend a favorite brand
Journal of Marketing Communications , Vol. 21, Iss. 3, 2015-05 , pp.![](/images/ico/ico5.png)
By Holtzhausen Derina,Fullerton Jami in (2015)
Journal of Marketing Communications , Vol. 21, Iss. 3, 2015-05 , pp.![](/images/ico/ico5.png)
By Colliander Jonas,Erlandsson Susanna in (2015)
Journal of Marketing Communications , Vol. 21, Iss. 2, 2015-03 , pp.