Journal of Marketing Communications,volume 13,issue 2  (06-2015)

Period of time： 2015年2期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 13,issue 2

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Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers

By Bailey Ainsworth Anthony in (2007)

Journal of Marketing Communications,volume 13,issue 2 , Vol. 13, Iss. 2, 2007-06 , pp. 85-107

Routledge Ltd

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Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication

By Vlasic Goran,Kesic Tanja in (2007)

Journal of Marketing Communications,volume 13,issue 2 , Vol. 13, Iss. 2, 2007-06 , pp. 109-129

Routledge Ltd

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Strategic Versus Tactical Nature of Sales Promotions

By Brito Pedro Quelhas,Hammond Kathy in (2007)

Journal of Marketing Communications,volume 13,issue 2 , Vol. 13, Iss. 2, 2007-06 , pp. 131-148

Routledge Ltd

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Inhibition of Brand Integration amid Changing Agency Structures

By Kitchen Philip J.,Spickett-Jones J. Graham,Grimes Tony in (2007)

Journal of Marketing Communications,volume 13,issue 2 , Vol. 13, Iss. 2, 2007-06 , pp. 149-168

Routledge Ltd

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Total 4 item(s)