Period of time: 2015年2期
Publisher: Routledge Ltd
Founded in: 1995
Total resources: 72
ISSN: 1466-4445
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 18,issue 2
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By Choi Hojoon,Yoon Hye Jin,Paek Hye-Jin,Reid Leonard N. in (2012)
Journal of Marketing Communications,volume 18,issue 2 , Vol. 18, Iss. 2, 2012-04 , pp.Integrated marketing communications: How can we measure its effectiveness?
By Reinold T.,Tropp J. in (2012)
Journal of Marketing Communications,volume 18,issue 2 , Vol. 18, Iss. 2, 2012-04 , pp.Marketing eco-fashion: The influence of brand name and message explicitness
By Yan Ruoh-Nan,Hyllegard Karen H.,Blaesi LaVon F. in (2012)
Journal of Marketing Communications,volume 18,issue 2 , Vol. 18, Iss. 2, 2012-04 , pp.